Seara

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This animatic was created for a series of short video spots promoting Seara’s new food product, “Panelinhas Seara.” 

 

The launch campaign combines cutting-edge technology with a universal theme: the love and affection of grandmothers. The characters come to life through a hybrid process combining live action, 3D animation, and artificial intelligence.

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In the digital campaign, the grandmothers appear in interactive content, reinforcing the product’s starring role. There are seven different versions of Panelinhas Seara, which will be available at major retailers across the country.